The 'Swich Life launched on Instagram in 2023.

The brand encapsulates the essence of Ipswich, Massachusetts, where coastal living meets vibrant local culture.

Our mission is to elevate the people, places, organizations and businesses that make Ipswich unique, while highlighting the beauty, culture and spirit of the Ipswich community.

Whether you’re young or old, new to town or born & raised here, there’s one thing we can all agree on - Ipswich, Massachusetts is a special place.

Maybe it’s the secluded beaches that make it feel special. Maybe it’s the wildlife. Maybe it’s the history or the wide open spaces or the small shops that line our downtown streets. Whatever it is, it’s home, and there’s no place like it.